TRACK 3: The Business Art of Sales & Marketing

What You Need to Know About
The Art of Defining a Market Before Bringing in The Specialist - Knowing the Competition and the Customers.
What You Need to Know About
The Art of Branding & Product Management Before Bringing in The Specialist - Creating the Right Image.
What You Need to Know About
The Art of Advertising, Promotion, and Public Relations Before Bringing in The Specialist - Getting the Marketing Message Out.
What You Need to Know About
The Art of Gorilla Marketing Before Bringing in The Specialist - It Doesn’t Have To Cost a Lot to Market a Business.
What You Need to Know About
The Art of The Internet Marketing Before Bringing in The Specialist – Marketing Through the World Wide Web.
What You Need to Know About
The Art of Social Media Before Bringing in The Specialist - The New Wave of Marketing Techniques.
What You Need to Know About
The Art of Managing & Compensating a Sales Team Before Bringing in The Specialist - Getting Professions to Sell Effectively.
What You Need to Know About
The Art of Customer Service & Satisfaction Before Bringing in The Specialist - Getting Customers to Come Back.
What You Need to Know About
The Art of International Marketing Before Bringing in The Specialist - Reaching Overseas Customers.

Chair for this track

Pratap (PK) Srivastava

Pratap (PK) Srivastava, United States

Bachelor of Technology (Electrical Engineering), Indian Institute of Technology, Bombay, India

Bachelor of Science (Physics, Math& Statistics), Lucknow University, India

Master of Business Administration Executive Programs, Kellogg Graduate School of Management, Northwestern University, United States